Down to earth business strategy and financial management for small businesses. My reason for going was not the cafe wares but because of the fascinating and moving story that led to Giulietta Carrelli opening the cafe in the fisrt place. At bottom, Carrelli says, Trouble is a tool for keeping her alive. My reason for going was not the cafe wares but because of the fascinating and moving story that led to Giulietta Carrelli opening the cafe in the fisrt place. “He couldn’t kick me out,” Carrelli says. The U.S. has a rough track record with how it treats new parents, but there are reasons to believe that this could soon be a thing of the past. Giulietta Carrelli outside the Trouble Coffee & Coconut Club. Eat a coconut. I was wrong. “I wrote down exactly how many people talked to me.”. Carrelli struck up a conversation with the man, whose name was Glen. Trouble is now brewing in the East Bay. Opening Trouble Coffee was more than a business venture: it was a way to seek stability as she struggled with mental illness. Hanging in the door is a manifesto that covers a green chalkboard. Trouble’s owner, and the apparent originator of San Francisco’s toast craze, is a slight, blue-eyed, 34-year-old woman with freckles tattooed on her cheeks named Giulietta Carrelli. And she plans on expanding the business even further, maybe opening up to four or five locations. What determines how far it goes? When I told friends back East about the craze for fancy toast that was sweeping across the Bay Area, they laughed and laughed. Owner trouble coffee co. View giulietta carrelli’s full profile to. Trouble’s owner, and the apparent originator of San Francisco’s toast craze, is a slight, blue-eyed, 34-year-old woman with freckles tattooed on her cheeks named Giulietta Carrelli. Giulietta Carrelli, Trouble's irrepressible owner, was manning her cozy coffee nook solo. How does such a thing get started? He was at the Trouble Coffee HQ the 1st week I was open . Posts about Giulietta Carrelli written by Irene W. Antonio “Shades” Agee was born and raised in Detroit, Michigan. “$4 Toast: Why the Tech Industry Is Ruining San Francisco” ran the headline of an August article on a local technology news site called VentureBeat. For the uninformed: owner Giulietta Carrelli opened Trouble Coffee and Coconut Club in the Outer Sunset in 2007, selling coffee, fresh coconuts and … Experience. After receiving their orders, they clustered outside to drink their coffees and eat their toast. By the time she hit 30, she had lived in nine different cities. The place I was looking for, he and others told me, was a coffee shop in the city’s Outer Sunset neighborhood—a little spot called Trouble. She went completely clean and sober, and has stayed that way. And of course, we guzzled more coffee as there was still lots of riding on the agenda. And the spread of toast is only one of the things that has arisen from it. This is not about coffee,” says Giulietta Carrelli, 33, inside her new 110-square-foot Bayview clubhouse nevertheless known as Trouble Coffee & Coconut Club.Everything that stands still—including the La Marzocco Linea espresso machine—is plastered with rock-and-roll stickers, eclectic memorabilia, and mix tapes and vinyl from Carrelli’s collection. “The brand has grown and will continue to grow as the years go by.”, Five current or under-construction affordable housing projects in Potrero Hill just got a major boost from Google’s billion-dollar housing effort. | Photo: Meaghan M. Mitchell, A slice of Google’s $1 billion affordable housing initiative lands in Potrero Hill, Tosca Cafe reopens parklet, indoor dining to come, Castro's long-troubled 7-Eleven closes permanently, Used bookstore 34 Trinity Arts & News gets long-term lease in the FiDi. She landed a job at a coffee shop called Farley’s that she managed to keep for three years. Trouble’s owner, and the apparent originator of San Francisco’s toast craze, is a slight, blue-eyed, 34-year-old woman with freckles tattooed on her cheeks named Giulietta Carrelli.